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Showing posts with label Action. Show all posts
Showing posts with label Action. Show all posts

Thursday, 13 November 2014

How to write to have an impact

A conversation, a divinely worded paragraph in a book you are reading or perhaps a random act of kindness you were fortunate to witness has you excited. The sparks are flying, ideas are flowing and you’re feeling inspired to write a blog post, an article or a story to share with your readers; something that they will find value in.

You start typing, a little manically at first, afraid that you might lose your train of thought. Words, intrigue and thought bubbles spill onto the page.

Ok, it’s a tad scattered but you’re getting it down, translating for the muse so to speak.

The words aren’t exactly the words you want to be using to describe this message, but hey, you can always go back and make those edits.

On the tip of your tongue is the expression you are after, but you can’t seem to find it. The line which would capture the essence with such poetic grace, your readers would be nodding in uniform agreement.

Vague descriptions sit in place of fine-tuned statements. It feels… hollow. Something is missing. It’s lacking power; the juice that gets people’s heads turning.

Then you pause.

You ask yourself: Does this even make sense to anyone else who is not in my head?

Then that imposter strides on in.

Who wants to read about this anyway? Is it even any good?


The momentum is lost. That initial high of inspiration has fizzled along with your idea. The copy joins the folder of countless unfinished drafts and random musings that sits on your laptop, and you’re left feeling frustrated and unsatisfied.

Can you relate? Sounding a little too familiar? If you are a writer (or have dabbled with the world of words), I’m sure you have ridden this creative curve more than a few times. I certainly have.