Made with care

“You’d think the biggest challenge would be taking the whole family to India. I quit my job; we took the two kids out of school and enrolled them in an Indian one. We spent 36 hours on a train up to Rajasthan, 40 hours on the way back.”

Matilde Ferone is an activist, born and trained. She loves nothing more than travelling, collaborating and giving back to the world. She has packed up her family - her husband and two beautiful daughters Blue 8 and Maya 5 - more than once to step away from the high life of London, to really live: cultural lessons, spiritual epiphanies and grassroots connections the central focus.

“The biggest challenge instead has been finding the best way to market my project and its products. I’m a one woman show, so working out how to best manage my time, as well as maintaining self-belief in my mission definitely trumps living in India, or anywhere for that matter."

Matilde is the founder of Matik Boutique – a London based boutique and project working closely with women textile producers in India and Ghana to reframe fair trade in terms of fashion.

“I have always been interested in the role of women in development. Research and practice show that by investing in women, we can break the poverty cycle. Women tend to be more effective at saving money, they are more likely to invest in their children and they are generally more responsible,” Matilde explained.

When Matilde and her family were in India earlier this year, sourcing and connecting with women’s collectives for her project, she met Lakshmi Bai, a Quilt Maker from Rajasthan who said: “ This job has given me the opportunity to give my daughter a better future. Whatever I could not enjoy as a child, I ensure that my daughter gets. She will get the best education possible. I used to worry a lot about how I would do it but now I have courage and money. I will work more and earn more money and make her a doctor." 

“That’s why I am doing what I am doing,” Matilde added. “To empower these women to have a say in the lives they and their children live.”

A gift for you

Heba. This is an Arabic name derived for the Quran, which means gift or blessing.

Nestled on Brick Lane in London’s East you will find women from South Asia, Africa and the Middle East who embody the meaning of this word. They have arrived in London from vast and varied circumstances and their new life in the UK is just that - a gift and a blessing.

In search of direction, community and a sense of home, more than 300 migrant women a year come to the organisation rightly named the Heba Women’s Project. Some stay just a few months; for others, it’s a lifetime affair, returning time and time again for the friendship and the support. Regardless – each woman leaves Heba feeling different. Changed even. Empowered.

And the key to this empowerment? The safe space, the people and the learning opportunities most certainly help but the real elevator – the ultimate personal endorsement - is commitment. Commitment on behalf of each woman to be open, listen and try.

The project was started 24 years ago by eight Bangladeshi women, wives of leather workers,  who needed a space of their own for informal study and problem sharing. New to London – and its people, cultural norms, working environment and family demands - the women realised that there were many other new women to London who felt just as lost. These founding members were provided a room among the vintage boutiques and curry restaurants on Brick Lane by the Spitafields Small Business Association, a not-for-profit organisation which supports community and socially-minded initiatives take flight.

What has developed is a centre which provides more than 300 women a year from diverse cultural backgrounds with a safe space to make new friends and connections, learn valuable knowledge and skills, and engage in enterprise activities to meet their individual needs and family commitments.

I walked into the centre just on lunchtime as spoonfulls of couscous, shepherds’ pie, lentils and beans were being dished up. There was a constant hum of chatter and spikes of laughter as the women caught up after the morning session of classes.